To create a small batch series, a perfected design process is crucial. To find the balance between feasibility and the creation of a high-quality product is a difficult task that can only be mastered by trial and error and multiple iterations until an optimized workflow is developed. The coasters are created in a minimalistic design with sustainable materials.
Carefully chosen by hand, the wood used undergoes CNC milling to shape the coasters. Skilled craftsmen then meticulously perform sanding, coating, and staining by hand to ensure a high level of quality in every piece.
Optimizing resource utilization was crucial to deliver value to both the business and customers while effectively managing costs. Initial experiences involved selling within personal networks. Given the versatility of the coasters as excellent gifts, they were well-received, contributing to positive feedback and market acceptance. The coasters are available in cherry wood, ash wood, walnut, and oak.
credits: Simon Schuster
